Down memory lane

From a basement in Brooklyn to beds around the world – discover five decades of dreams,
dedication, and downright exceptional craft.

A dream is born

In 1975, Mordechai Fried got his start manufacturing and selling down bedding right here in the US.
A modest New York basement became Downright’s first ‘headquarters’, and the rest as they say, is history.

  • First Product: Pillows
  • Number of Employees: 2
Down memory lane

From a basement in Brooklyn to beds around the world – discover five decades of dreams,
dedication, and downright exceptional craft.

Growing recognition

Thanks to a relentless pursuit of working with only the best and finest down, the Downright name soon became a mark of unequivocal excellence, desired and sought after by the most respected names in the luxury retail and hospitality industries.

  • First Retailer: Splendid Linens
  • First Major Retailer: Bed, Bath & Beyond
Down memory lane

From a basement in Brooklyn to beds around the world – discover five decades of dreams,
dedication, and downright exceptional craft.

New space, old craft

Downright moves to its current 4603 1st Ave, Brooklyn, NY location — expanding space while maintaining the intimate,
handcrafted approach that has made them legendary.

  • New Studio Space: 2,000 sq ft
  • New Warehouse Space: 25,000 sq ft
Down memory lane

From a basement in Brooklyn to beds around the world – discover five decades of dreams,
dedication, and downright exceptional craft.

In good company

Downright builds relationships with prestigious hotels including the  Hilton, SOHO House, The Greenwich Hotel, and The Benjamin.
Fun fact? Even former President Biden has slept on Downright bedding

  • Daily Capacity: 2,800 pillows
  • Employees: ~50
Down memory lane

From a basement in Brooklyn to beds around the world – discover five decades of dreams,
dedication, and downright exceptional craft.

50 years, 50 strong

While we’ve grown from a team of 2 to a team of 50, to this day, each made-to-order comforter and pillow is filled, fluffed and fanatically inspected in our Brooklyn studio.

With sons Sol and Shmiel at his side, our Founder Mordechai Fried still serves as Downright’s CEO, bringing his passion for the craft  and fastidious attention to detail to the walls of our studio and the hearts of our team.

1975 A dream is born
1990s Growing recognition
2004 New space, old craft
2010s In good company
2025 50 years, 50 strong
Downright’s second logo. A sharp, black and white design symbolizing night and day
Still handcrafting in our Brooklyn studio, to this day
Our first hospitality brochure
An old packaging design of ours, from the early 2000s
Downright’s third logo featured an elegant Goose and a swoosh, classic of the times.
A vintage Downright label, featuring the luxurious "Heirloom" Hungarian White Goose Down collection. Today, it's better known as the coveted Bernina collection.
An early ad of ours
Downright's current logo, designed in 2010: an elegant laurel of soft down feathers.
Our very first website, when the internet was still young
An early ad, highlighting their signature collection
Downright's very first logo. A goose mid flight, set beside an elegant sans serif font.